If you aren't up on NORE's Drink Champs show, you should really get familiar with it. I'm sure he's breaking a whole lot of journalism protocols with his approach to interviewing, but he has a knack for getting some great stories out of his guests. One of the best episodes is a recent one with MC Serch, a guy who refers to himself as the Forrest Gump of hip hop and makes a pretty strong case for the title. The episode covers a ton of ground - from dropping the science on the infamous "Serchlight Publishing" line on Takeover to talking through the importance of owning your own publishing - but what caught my attention was the names he called out as new rappers that he's most interested in. This is a guy who has had a hand in signing some of the greatest emcees of all time, Nas being at the top of the list, so he's got a proven track record. So I pulled up a couple songs from the rappers that he name dropped:
First up is S.U.R.F., a 21 year old out of Atlanta. I've never been a huge fan of auto-tuned choruses, but his actual rapping is legit and has me bookmarking his bandcamp page for future releases.
SURF is still very much under the radar, but Serch's second pick OT The Real has a bit higher profile in part thanks to his 2020 song God's House getting the attention of Shaq. You can check for all of the Philly-based rappers music over at his IG page.