Thirty Three Jones | Desktop Site

If you're still checking for this site, you're likely aware of the "origin story" of 33jones. While not literally true if you go by the domain registration date, in many ways today is the 20th anniversary of the site. My brother and I regrouped at our parents' house a few days after 9/11 and had this idea that we could build this site into something profitable enough to keep us from having to work in Manhattan ever again. Mission not quite accomplished, and on a less somber day I'll take some time to talk through the highs and the lows of the past two decades of this site. In the meantime if you really want to revisit the past, here's the last time I wrote about it on the 5th anniversary.

For today, I wanted to do two things: take a minute to remember the great folks that we lost that day, and, in keeping with the theme of this site, do something music related. The latter is easier, so let's tackle that first. There were a ton of songs that came out in the post-911 environment, from cash grabs to truly heartfelt efforts, but Petey Pablo's Raise Up is the one song that I always associate with it. The song had come out just a couple of weeks before 9/11, and despite it being from the south the song was getting constant play on Hot 97 at the time in between Aaliyah tributes. Pablo eventually tried to cash in on the moment by doing a "patriotic" remix of the song, but this is the version that, for better or worse, brings me back to that specific moment in 2001. I vividly remember it playing in my car as I raced over to my mom's house to find out if my dad had gone into work that day (thankfully he was travelling for work that day rather than going to his office at WTC).

More importantly, as I try to do every time this year I want to shout out the friends I lost on 9/11. I wish I could've seen you all in your forties, I'm sure you would be doing amazing things. Peace to Bryan, Kevin, Al, Welles, Kevin, and Amy. Miss you all a lot.
9/11/2021 7:30:00 am posted by Fresh