Thirty Three Jones | Desktop Site
Hasbro is planning to release a toothbrush that has a microchip in it containing a song. When the brush is used, the sound waves from the song are transmitted from the teeth to the jawbone to your inner ear. Part of their marketing strategy, apparently, is to promote the toothbrush as part of a program of "Hip Hop Hygiene." Now that's gangsta.
From a Hasbro press release: "Many artists would probably consider a gig in a toothbrush beneath their talents. But others might welcome the daily exposure in their young fans' lives."
Seems like Paul Wall would be a perfect fit for this ad campaign:
Link to Hip Hop Hygiene article
1/10/2006 8:12:48 AM posted by Fresh